A complete guide to understanding and investing in Alphabet Inc. (Google).
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a corporate restructuring of Google in 2015, and it became the parent company of Google and several former Google subsidiaries.
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To invest in Alphabet Inc. (GOOGL), you can open a brokerage account with a provider like eToro or Interactive Brokers. After funding it, search for the GOOGL ticker symbol and place a buy order to acquire shares.
Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. It has since grown to dominate the search engine market and has expanded into numerous other areas of technology.
Alphabet's portfolio includes Google Search, Android, YouTube, Google Cloud, Waymo (self-driving cars), Verily (life sciences), and many other ventures under its "Other Bets" segment.
Alphabet has a long history of acquisitions to fuel its growth, with major purchases including YouTube in 2006, DoubleClick in 2007, and Motorola Mobility in 2012 (later sold to Lenovo), and Fitbit in 2021.